FORM is the MESSAGE
In the pet product industry, creating an emotional connection between the product, pet, and owner is crucial. The "Kusno" project is a comprehensive branding development for dog training treats, where every design element aims to create a joyful and trustworthy brand image.
КУСЬНО - Branding + packaging design for dog training treats
КУСЬНО - Branding + packaging design for dog training treats
In the pet product industry, creating an emotional connection between the product, pet, and owner is crucial. The "Kusno" project is a comprehensive branding development for dog training treats, where every design element aims to create a joyful and trustworthy brand image.
КУСЬНО - Branding + packaging design for dog training treats
- overview
In the pet product industry, creating an emotional connection between the product, pet, and owner is crucial. The "Kusno" project is a comprehensive branding development for dog training treats, where every design element aims to create a joyful and trustworthy brand image.
What has been done
Exploring Our Visual Showcase
This abstract project focuses on developing adaptable ideas that can function across various contexts without being tied to a specific domain. We follow a flexible, thoughtful approach that adapts to the project.
Book Design
The first ray of the sun over a snowy plain. The frosty air clears your lungs, and your breathing leaves traces in space. The same purity — effortless, natural as the northern lights — becomes a part of you with NORDY.
It's not toothpaste. It's the beginning of the day. The point where perfection originates. A meditative action that turns hygiene into philosophy. Scandinavian restraint and Arctic strength merge together — nothing superfluous, just an effective result.
It's not toothpaste. It's the beginning of the day. The point where perfection originates. A meditative action that turns hygiene into philosophy. Scandinavian restraint and Arctic strength merge together — nothing superfluous, just an effective result.
Explore properties
View our projects
About our project
This abstract project focuses on developing adaptable ideas that can function across various contexts without being tied to a specific domain. We follow a flexible, thoughtful approach that adapts to each stage of the project.
Project info
Project Title 1
Core foundational elements were defined to guide the project’s development.
A flexible structural framework was created to support future expansion.
First features project’s point
Second features project’s point
Third features project’s point
NORDY
L'affe
Most of the work that matters most lives behind NDAs. What you see here is what I'm allowed to show — and proud to.
KUSNO
.luxén.
You work with me, not a team you never see
One designer. One point of contact. Every decision runs through someone who cares how it lands.
No account managers, no hand-offs.
No account managers, no hand-offs.
CLIENT: Functional oral hygiene brand
PROJECT: Identity, logo system, visual packaging concept
DATE: March 2025
PROJECT: Identity, logo system, visual packaging concept
DATE: March 2025
PROJECT GOAL:
Create a holistic visual and semantic system that will express the character of the NORDY brand: discipline, cleanliness, northern restraint and technology. The identity should not only designate the product, but also convey the culture of care as a personal practice of order and control.
КЛИЕНТ:
TASKS:
— Develop a logo that conveys the idea of northern precision, internal direction and a structured approach to hygiene
— Create a system of logos for different scenarios: main, compact, symbol
— Think over the symbols, typography and color palette that reflect the idea of purity, cold and confident rationality
— Suggest directions for the visual design of packaging and promotional materials that emphasize the technological advancement, efficiency and strict aesthetics of the brand
— Create a system of logos for different scenarios: main, compact, symbol
— Think over the symbols, typography and color palette that reflect the idea of purity, cold and confident rationality
— Suggest directions for the visual design of packaging and promotional materials that emphasize the technological advancement, efficiency and strict aesthetics of the brand
Brand concept
NORDY is an oral hygiene brand built on the aesthetics of Nordic cleanliness, inner order and conscious care. It creates a habit of clarity, where self-care is perceived as part of personal discipline.
The brand is based on a sense of structure, coldness and restrained strength, expressed through visual and functional minimalism.
The name comes from "Nord" - north, direction, reference point. Not just leaving, but a mindset to achieve a goal through discipline and inner strength.
The name comes from "Nord" - north, direction, reference point. Not just leaving, but a mindset to achieve a goal through discipline and inner strength.
Main message
NORDY is not a fashion product, but a part of a discipline. It is not about trends, but about results. It does not shout or complicate, it creates order.
Cleanliness here is not an emotion, but a state.
A brand for those who choose clarity over promises, and results over an image.
Cleanliness here is not an emotion, but a state.
A brand for those who choose clarity over promises, and results over an image.
Typography and colors
Error get alias