DESIGN THAT WORKS.
STORIES THAT RESONATE.
RESULTS THAT INSPIRE.

Music plays somewhere in the background. Fingers warm on the ceramic of the cup. And suddenly you realize: “How good it is that we are here.”

L’affe is a place where coffee tells stories. Stories about how people find each other, notice details and create moments that are etched in memory.

Айдентика и UI-дизайн для кофейни L’affe

CLIENT: independent coffee shop
to-go format
PROJECT: identity + app concept
DATE: NOVEMBER 2024

PROJECT PURPOSE:

Create a visual style that will distinguish the coffee shop from its competitors and emotionally connect it with the audience - through warmth, conciseness and recognition.

КЛИЕНТ:

TASKS:

— Develop a logo and submark that are adaptive to digital and packaging
— Create a color palette that reflects the emotionality of the brand
— Create a font system for packaging and interface
— Prepare visual templates for social networks, packaging and signage
— Formulate the main message of the brand

Brand concept

L'affe is those moments when the whole world seems to freeze for a few seconds. When you take your first sip in the morning and feel like the day is finally truly beginning. Or when you meet a friend after a long separation, and between you stand two steaming cups - a bridge between the past and the present.

They don't just sell coffee here. They create a space to hear yourself, notice others, feel the moment. Every detail - from the muted shades of the interior to the shape of the cups - works towards one idea: "You are at home, even if you are on the go."

L'affe knows that the most important conversations happen over a cup of coffee. That sometimes you just need to sit down, exhale and give yourself five minutes of silence in the endless running around.

Main message

Coffee as a reason to press pause. As a way to say “I’m thinking about you” without unnecessary words. As a moment of true intimacy in a world that is in a hurry.

L’affe is a place where every cup becomes a small story about what is truly important.

Typography and colors

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UI/UX design

Application MVP concept

Personalization

Each user sees a personal greeting, statistics and a collection of unique achievements (badges), which increases engagement and a sense of belonging to the brand.

Navigation

The menu and drinks sections are designed with visual cards with categories and filters, allowing you to quickly find what you need - even on the move. Navigation below is always available.

Ordering process

The simplified UX on the drink selection screen—from choosing size and milk to adding syrups—feels like real personalization without being overwhelming.

Loyalty program

Every 10th cup is a gift, tracked directly in the interface. These are not just points, but a visual progress tracker built into the main page.

Featured

Repeating your favorite drink is a matter of one touch. The "Favourites" block on the main screen saves time for regular users.

Visual language

From the icons to the coffee bean backgrounds, everything in the app is built in the same L’affe signature style: warm, soft, without visual noise.

Home Screen

Features

Order fulfillment;
Quick access to savings card;
Cumulative offer on coffee;
Special offers and other promotions.

Food Screen and Product Card

Features

Breakdown of dishes by type;
Seasonal and vegetarian designations.

Reheating options;
Ingredients list;
Calorie count.

Drinks screen and Product Card

Features

Breakdown of drinks by type;
Seasonal and vegetarian designations.

Ingredient options for each type of drink;
Selection of volume;
Number of calories.

Profile Screen

Features

Badges;
Bonuses and quick access to savings card;
Featured products;
Special offers based on previous transactions.