DESIGN THAT WORKS.
STORIES THAT RESONATE.
RESULTS THAT INSPIRE.

The first ray of the sun over a snowy plain. The frosty air clears your lungs, and your breathing leaves traces in space. The same purity — effortless, natural as the northern lights — becomes a part of you with NORDY.

It's not toothpaste. It's the beginning of the day. The point where perfection originates. A meditative action that turns hygiene into philosophy. Scandinavian restraint and Arctic strength merge together — nothing superfluous, just an effective result.

Брендинг зубной пасты NORDY — северный, чистый, строгий

CLIENT: Functional oral hygiene brand
PROJECT: Identity, logo system, visual packaging concept
DATE: March 2025

PROJECT GOAL:

Create a holistic visual and semantic system that will express the character of the NORDY brand: discipline, cleanliness, northern restraint and technology. The identity should not only designate the product, but also convey the culture of care as a personal practice of order and control.

КЛИЕНТ:

TASKS:

— Develop a logo that conveys the idea of northern precision, internal direction and a structured approach to hygiene
— Create a system of logos for different scenarios: main, compact, symbol
— Think over the symbols, typography and color palette that reflect the idea of purity, cold and confident rationality
— Suggest directions for the visual design of packaging and promotional materials that emphasize the technological advancement, efficiency and strict aesthetics of the brand

Brand concept

NORDY is an oral hygiene brand built on the aesthetics of Nordic cleanliness, inner order and conscious care. It creates a habit of clarity, where self-care is perceived as part of personal discipline.

The brand is based on a sense of structure, coldness and restrained strength, expressed through visual and functional minimalism.

The name comes from "Nord" - north, direction, reference point. Not just leaving, but a mindset to achieve a goal through discipline and inner strength.

Main message

NORDY is not a fashion product, but a part of a discipline. It is not about trends, but about results. It does not shout or complicate, it creates order.

Cleanliness here is not an emotion, but a state.
A brand for those who choose clarity over promises, and results over an image.