DESIGN THAT WORKS.
STORIES THAT RESONATE.
RESULTS THAT INSPIRE.

What could be better than returning to the era of golden light, velvet dresses and live fire against the backdrop of jazz? Only do it at your own discretion - at any moment when you want feelings and presence.

Velour de feu is a special essence. It returns to the atmosphere of bohemian receptions, where every detail is created to ignite a spark of pleasure and give a soft feeling of celebration, which you touch as a personal ritual.

Брендинг премиальных свечей Velour de feu

CLIENT: Local candle brand
PROJECT: Branding + packaging ideas
DATE: March 2025

PROJECT GOAL:

Create a visual and semantic system that will reflect the character of the brand: sophistication, ritual, premium positioning. Identity should not just accompany the product, but form an atmosphere around it.

КЛИЕНТ:

TASKS:

— Develop a logo that reflects the metaphor of velvet fire and Art Deco aesthetics
— Create a system of logos for different media (main, compact, symbol)
— Think over symbols, typography and color that convey a sense of depth, warmth and status
— Suggest directions for packaging that support the emotional perception and premium nature of the brand

Brand concept

Velour de Feu is a brand of scented candles that combines sensual tactility with the aesthetics of a refined ritual.

It is based on the idea of returning to personal space, where scent and light work as elements of mood and internal composition.

The name translates as “velvet of fire” and sets the key metaphor: the softness, depth and warmth of flame, enclosed in a form that emphasizes the significance of each moment.

Main message

The brand does not try to be fashionable, it creates its own atmosphere - verified, mature and emotionally rich.

Not just candles, but an object of mood and part of the internal aesthetic system of a person who values depth rather than quantity.