DESIGN THAT WORKS.
STORIES THAT RESONATE.
RESULTS THAT INSPIRE.

The background seems to dissolve into silence. Breathing becomes deeper. And suddenly you catch: “Here it is — the moment when I am truly here.”

MediTerra is a space where the inner world becomes audible.
Where the day begins not with a race, but with a pause.
Where silence is not emptiness, but an opportunity to hear yourself.

MediTerra — брендинг проекта о медитации и покое

CLIENT: independent digital space for meditation and mindfulness
PROJECT: brand platform + app concept
DATE: September 2024

PROJECT PURPOSE:

Create a visual language that will distinguish MediTerra from similar applications and establish a deep empathetic connection with the user through aesthetics, rhythm and internal honesty.

КЛИЕНТ:

TASKS:

— Develop a logo and icon that reflect the brand philosophy
— Create a palette that supports a sense of peace, wisdom and growth
— Select typography for the interface, quotes, UI and branding
— Create visual templates for the loading screen, AppStore/Google Play, presentations and merch
— Formulate a positioning message and key brand phrases

Brand concept

MediTerra is like a point of internal support. A space where a person remembers himself. Where breathing grounds and observation becomes a guiding thread.

Every detail in MediTerra speaks without words: you can come back to yourself, relax or strengthen your focus on everyday affairs. Soft colors, a slow rhythm, smooth transitions - everything is designed to remind you: you are safe, you are present.

We designed a space in which you can sit down, exhale and finally hear what is truly important inside.

Main message

Meditation as a way to return to yourself.
As a warm pause in the middle of the day.
As a moment where you can just be - without roles, goals and expectations.

MediTerra is a space where each practice becomes a reminder that everything you need is already inside.

Typography and colors

extra

Want to know more?

Branding for a beautiful smile

Branding for a candle shop

Branding for a coffee shop

create visual solutions

UI/UX design

Application MVP concept

Scenarios

Each meditation is a little journey: from focus and gratitude to deep sleep and compassion. All so that you can choose what resonates today.

Sounds

The sounds of a fire, raindrops, a morning forest or a city cafe - you create the space you want to be in. Settings for your inner rhythm.

Visual

Live screen. The illustrations are designed not to distract, but to help immerse yourself in meditation. Everything is smooth, simple and with attention to detail.

Simplicity

Start - in one touch. Everything else is already internal work. The application is not overloaded, and you do not get lost in the settings. The main thing is what happens inside you.

Tracking

No race. Just visual support: how many sessions per week, how you feel, what you choose more often. This approach helps you see the movement without comparing yourself to others.

Inspiration

Quotes, notes, blogs and short thoughts - to catch what's important at the right moment. Only what helps you get closer to yourself.

main screens

Main, Inspiration, Meditations, Profile

Features

— Quote of the day and quick start of the session
— Simple structure and soft entry for beginners
— Meditations by states + breathing practices
— Flexible settings of timers and sounds
— Progress without pressure: graphs, goals, achievements

Timer screen

Features

— Customizable sound ambience: forest, campfire, city, etc.
— Volume control for each sound
— Pure focus: ability to turn off all notifications
— Choice of practice duration
— Visual preview before starting
— Interface without distracting details — just the session and silence

Breathing screen

Features

— Real-time breathing visualization
— Timer with the ability to select the duration
— Voice support and sound control
— Minimalistic interface without distracting elements
— Smooth animation synchronized with inhalation/exhalation
— Atmospheric background that enhances the immersion effect

preset Meditation #1 screen

Features

— Choice of visual anchor: candle, breath, mandala
— Timer with adjustable duration
— Voice support if desired
— Background sound mix for concentration
— Clean, minimalistic interface
— Scenario aimed at developing attention and maintaining focus

preset Meditation #2 screen

Features

— Practice aimed at developing kindness and acceptance
— Soft visual scene for emotional immersion
— Voice guidance is adjustable as desired
— Customizable natural and urban sounds
— 30-minute timer with the ability to change
— Save element - can be added to favorites

other screens

Donations, Favorites, Settings

Features

— Quick access to saved meditations, timers, breathing, and quotes
— Simple and clean navigation: everything you need is at your fingertips, without being overloaded
— Support for premium features and donations without pressure
— Profile, language, notifications, and sound settings in one screen
— Support for future features: voice commands, integrations, wearables
— Soft visual presentation in the style of the brand: focus on calm and care

учекф