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FORM is the MESSAGE
I'm Sergei. I design brands and packaging for companies that believe form is never decoration — it's the first argument your product makes.
passion
vision
modern
Brand & Package Designer · 4+ years
Visual noise is everywhere. Intentional design is rare — and that's exactly why it works.
Nothing here is random.
Each design carries a message. The question is whether it was intentional or just random
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Brand Identity
Visual language that holds its own in any room.
Packaging design
Objects people want to touch, gift, and photograph.
presentations
The story your brand tells in the room that matters.
Branding, packaging, and presentations — three shapes of the same intention: to make your brand impossible to ignore and easy to remember.
Selected work, 2022–2026. Projects I'd build again.
KUSNO
NORDY
MediTERRA
Most of the work that matters most lives behind NDAs. What you see here is what I'm allowed to show — and proud to.
KUSNO
.luxén.
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Objects you want to photograph
Packaging and communications designed to create a moment — not just deliver information.
Because the unboxing is part of the brand experience.
Because the unboxing is part of the brand experience.
Background that crosses industries
Game dev, fine art, brand design — each lens changes what I see in a brief.
4+ years in visual communication, started in 2D and UI/UX.
4+ years in visual communication, started in 2D and UI/UX.
Form as strategy, not decoration
I think in meanings before I think in aesthetics. The result looks right because it means right first.
Three levels of perception: form, symbolism, emotion.
Three levels of perception: form, symbolism, emotion.
You work with me, not a team you never see
One designer. One point of contact. Every decision runs through someone who cares how it lands.
No account managers, no hand-offs.
No account managers, no hand-offs.
People don't remember what your brand said. They remember what it felt like to hold it, unwrap it, or walk into a room where it lived.
Brand is not the logo. It's the accumulated weight of every object, message, and moment that carries your name.
Brand is not the logo. It's the accumulated weight of every object, message, and moment that carries your name.
That weight is either designed — or left to chance.
Art&
Power
I'm Sergei Gundarev — a brand and packaging designer based in Moscow. I come from an unusual place: medical education, game dev, fine art, UI/UX. Each discipline left something behind. Together they changed how I see form, weight, and meaning in visual work.
Design is not what you see. It's what you can no longer unsee
I work with founders and companies who believe their brand deserves more than a logo and a colour palette.
Currently taking on new projects. Based in Moscow, working globally.
in
touch
get
If you're building something worth remembering, let's talk about what it should feel like.
The ordinary is already crowded
