DESIGN THAT WORKS.
STORIES THAT RESONATE.
RESULTS THAT INSPIRE.

UNfold is a conceptual rebranding of intimate products category, where every detail aims to break taboos and create a new language of intimacy. In a world where intimacy is often surrounded by stereotypes and false shame, UNfold offers a revolutionary approach — transforming necessity into pleasure, protection into sensuality, and condom choice into an act of self-expression.

The brand is built on the philosophy of "unfolding" and doesn't just protect, but enhances sensations, allowing partners to fully open up to each other without fears and limitations.

MediTerra — брендинг проекта о медитации и покое

Client: Creative experiment in intimate products branding
Project: Branding
Date: june 2025

PROJECT GOAL:

Create an innovative visual language for intimate products category
Break stereotypes through modern design approach
Demonstrate branding capabilities in changing product perception
Show expertise in creating emotionally engaging brands

КЛИЕНТ:

TASKS:

Develop memorable identity with deep meaning
Create flexible visual system for multiple product lines
Build color palette conveying sensuality and safety
Develop typography supporting the "unfolding" concept
Create visual metaphor system for various emotional states

Brand concept

UNfold transforms intimate products perception through the philosophy of "unfolding." The name plays on two levels: physical unwrapping of packaging and metaphorical unfolding of sensuality.

Key Principles:
Honesty — open conversation about intimacy without false shame
Inclusivity — products for all relationship types and preferences
Innovation — using advanced technologies for maximum comfort
Aesthetics — transforming utilitarian product into object of desire

Emotional Platform:
From protection → to pleasure
From embarrassment → to confidence
From necessity → to anticipation
From taboo → to naturalness

Main message

UNfold positions itself through the central idea "Feel more. Fear less." This is an invitation to drop fears and prejudices to fully open up in moments of intimacy.

The brand offers transformation from "protection from" to "enhancement for" — every product is created to make intimacy brighter, not limit it. This isn't a call for recklessness, but an invitation to fullness of life without taboos and false limitations.

Additional Messages:

"Unfold your senses" — discover your feelings
"The moment designed for pleasure and protection" — moment crafted for enjoyment and safety
"Pleasure. Desire. Passion." — the trinity of intimate experience

The visual system supports this message through dynamic forms, gradient transitions, and movement metaphors, creating a sense of continuous "unfolding" — both of packaging and emotions.