DESIGN THAT WORKS.
STORIES THAT RESONATE.
RESULTS THAT INSPIRE.
STORIES THAT RESONATE.
RESULTS THAT INSPIRE.
In the pet product industry, creating an emotional connection between the product, pet, and owner is crucial. The "Kusno" project is a comprehensive branding development for dog training treats, where every design element aims to create a joyful and trustworthy brand image.
Today's pet market demands more than just functional products—it requires stories that resonate with caring pet owners. "Kusno" was created as a brand that speaks the language of positive emotions and genuine care for four-legged friends.
Today's pet market demands more than just functional products—it requires stories that resonate with caring pet owners. "Kusno" was created as a brand that speaks the language of positive emotions and genuine care for four-legged friends.
MediTerra — брендинг проекта о медитации и покое
Client: Self-initiated project to explore the pet product niche and practice branding approaches in the pet industry
Project: Branding + packaging concept
Date: july 2025
Client: Self-initiated project to explore the pet product niche and practice branding approaches in the pet industry
Project: Branding + packaging conceptDate: july 2025
PROJECT GOAL:
- Create a recognizable and memorable brand in the dog training treats segment
- Stand out on shelves among competitors through unique visual language
- Build emotional connection with target audience
КЛИЕНТ:
TASKS:
- Develop a logo reflecting playfulness and care
- Create packaging system emphasizing product naturalness
- Implement bright and friendly color palette
- Develop communication strategy using dog-friendly tone
- Create scalable visual system for product line
Brand concept
"Joy in Every Bite"
The concept builds on the idea that treats are not just food, but tools for creating happy moments between owner and pet.
The concept builds on the idea that treats are not just food, but tools for creating happy moments between owner and pet.
Every brand element reflects:
Naturalness and Quality: Using natural green tones emphasizes the product’s natural composition and care for animal health.
Playfulness and Joy: Bright accent colors (blue, purple) and cheerful exclamations create an atmosphere of play and positivity.
Friendliness: Rounded logo forms, soft typography, and smiling dogs on packaging form the image of a friendly, approachable brand.
Accessibility Through Quality: Clean design without unnecessary elements speaks to brand honesty and attention to what truly matters—product quality and pet happiness. X
Naturalness and Quality: Using natural green tones emphasizes the product’s natural composition and care for animal health.
Playfulness and Joy: Bright accent colors (blue, purple) and cheerful exclamations create an atmosphere of play and positivity.
Friendliness: Rounded logo forms, soft typography, and smiling dogs on packaging form the image of a friendly, approachable brand.
Accessibility Through Quality: Clean design without unnecessary elements speaks to brand honesty and attention to what truly matters—product quality and pet happiness. X
Main message
"Every Dog Deserves Their Happy Moment!"
The "Kusno" brand doesn’t just sell treats—it offers tools for creating special moments between humans and their four-legged friends. Through training and reward processes, a unique emotional bond is created, while quality natural products ensure pet health care.
The "Kusno" brand doesn’t just sell treats—it offers tools for creating special moments between humans and their four-legged friends. Through training and reward processes, a unique emotional bond is created, while quality natural products ensure pet health care.
Key brand messages:
- "Yum-yum!" — pleasure and taste
- "Crunch!" — texture and quality
- "Chomp!" — playfulness and activity
- "Tail-approved" — quality tested by pets themselves
- "Natural and with care" — responsible approach to ingredients
Typography and colors
extra
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Design that works.
Stories that resonate.
Results that inspire.
Stories that resonate.
Results that inspire.