I'm Sergei. I started as a dentist — a profession where a millimetre-level mistake has consequences. Then I built game worlds as a 2D artist. Then I came to design. Each path left something behind. Together they changed how I see form,weight, and meaning in visual work.

What you do impacts everyone around.

Most designers study the health market from the outside. I lived in it.

I know what a patient sees when they walk into a clinic.
What a founder risks when packaging doesn't communicate expertise. What trust looks like as a visual asset — and what quietly destroys it.

That's not something you learn in a brief.

I work with health and medical brands because form here is never decoration. It's the first argument your product makes — before anyone reads a single word.